Category: market research


Hooked Hooked
How to Build Habit-Forming Products
Author: Nir Eyal
Publisher: Penguin Books Ltd
Format: Hardback
9780241184837, 0241184835
Research & Development Management


How Brands Grow How Brands Grow
What Marketers Don't Know
Author: Byron Sharp
Publisher: Oxford University Press Australia
Format: Hardback
9780195573565, 0195573560
Linguistics , Sales & Marketing , Market Research ,


Crossing the Chasm, 3rd Edition Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
Author: Geoffrey A Moore
Publisher: HarperBusiness
Format: Paperback
9780062292988, 0062292986
Management & Management Techniques , Sales & Marketing , Market Research , Ownership & Organization Of Enterprises ,


Contagious Contagious
Why Things Catch on
Author: Jonah Berger
Publisher: SIMON and SCHUSTER
Format: Paperback
9781451686586, 1451686587
Market Research


Payoff Payoff
The Hidden Logic That Shapes Our Motivations
Author: Dan Ariely
Publisher: Simon and Schuster Ltd
Format: Hardback
9781471156076, 1471156079
Popular Psychology


Contagious Contagious
How to Build Word of Mouth in the Digital Age
Author: Jonah Berger
Publisher: Simon and Schuster Ltd
Format: Paperback
9781471111709, 1471111709
Advertising & Society , Sales & Marketing , Market Research ,


Buyology Buyology
Truth and Lies about Why We Buy
Author: Martin Lindstrom
Publisher: Bantam Doubleday Dell Publishing Group Inc
Format: Paperback
9780385523899, 0385523890
Advertising


How Brands Grow: Part 2 How Brands Grow: Part 2
Emerging Markets, Services, Durables, New and Luxury Brands
Author: Jenni Romaniuk
Publisher: Oxford University Press Australia
Format: Hardback
9780195596267, 0195596269
Business Studies: General , Business Strategy , Entrepreneurship , Sales & Marketing , Market Research ,


The Upside of Irrationality The Upside of Irrationality
The Unexpected Benefits of Defying Logic at Work and Home
Author: Dan Ariely
Publisher: Harper
Format: Paperback
9780062086440, 0062086448
Probability & Statistics


Hacking Growth Hacking Growth
How Today's Fastest-Growing Companies Drive Breakout Success
Author: Morgan Brown
Publisher: Ebury Publishing
Format: Paperback
9780753545379, 0753545373
Business Strategy , Business Innovation , Sales & Marketing , Market Research , Advice On Careers & Achieving Success ,


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