Blue Ocean Strategy, Expanded Edition

Blue Ocean Strategy, Expanded Edition
Subtitle: How to Create Uncontested Market Space and Make the Competition Irrelevant
Authors:
Publisher: Harvard Business School Publishing
EAN: 9781625274496
ISBN: 1625274491
Categories: Development Economics | Business and Management | Business Strategy | Management and Management Techniques | Management Decision Making | Sales and Marketing | Market Research |

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth.Blue Ocean Strategy presents a systematic approach


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New Copies of 'Blue Ocean Strategy, Expanded Edition'

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Wordery Y N 18.74 0.00 GBP18.74 18.74
The Book Depository N N 18.75 0.00 GBP18.75 18.75
Blackwells ? Y 18.99 0.00 GBP18.99 18.99
Pickabook Y N 19.55 2.99 GBP22.54 22.54
Waterstones Y Y 23.00 0.00 GBP23.00 23.00
Better World Books Y N 30.80 0.00 USD30.80 25.58
Alibris ? ? 24.81 4.20 GBP29.01 29.01
AbeBooks Y N 16.98 18.00 USD34.98 29.05
Pearson - ? -
PrintsAsia UK - ? -
World of Books - ? -

Used Copies of 'Blue Ocean Strategy, Expanded Edition'

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AbeBooks ? N 16.42 8.5 USD24.92 20.70

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